2017 Will See Event Marketers Get More Interactive through Virtual Technologies

In the advertising and marketing industry, event marketing has proved to be the fastest growing approach. Event marketers have adopted various new methods of marketing today, and video or live streaming is perhaps the trend which organizations are embracing willingly and promptly. Sharat Saran, Co-Founder and Chief Executive Officer at ON24, analyzes the shape of things to come, "Following from its rise in 2016, next year we'll start to see marketers in both the B2B and B2C worlds really leverage live video for their initiatives – particularly those types of solutions that can provide tangible insights and data on the back end. Video had long been a black hole for data – where you don't know how long someone watched and what they engaged in – but the latest technology shifts make it a gold mine of stats. Savvy marketers will make the move to glean invaluable intelligence from this channel, and helping transform how they engage with consumers."