Exclusive: Amazon Developing Advanced Voice-Recognition for Alexa

Amazon is working to make its Alexa a better listener. The Seattle-based technology giant has been developing a feature that would allow the voice assistant that powers its Echo line of speakers to distinguish between individual users based on their voices, according to people familiar with Amazon's Alexa strategy. The sources declined to be identified by name because they are not authorized to talk about the company's future product plans. An Amazon spokesperson declined to comment. Alexa, like Apple's Siri or Microsoft's Cortana, can interpret and respond to voice commands such as "How's the weather?" or "What movies are playing tonight?"