AWS, Veritone: Machine Learning, AI Can Help Monetize Ads, Content

Machine learning (ML) and artificial intelligence can be used by media and entertainment (M&E) companies to help them monetize broadcast ads and content, according to Amazon Web Services (AWS) and Veritone. "At Amazon, we have been making investments in machine learning for many years," Christopher Kuthan, AWS business development lead for Media Industry Solutions, said Nov. 6 during the webinar "Monetize Media Broadcast Ads & Content with Machine Learning" (ML). "Customers' experiences at Amazon are driven through machine learning capabilities," including its supply chain forecasting, fulfillment and logistics, he told listeners. Its new drone initiative is "driven by deep learning and machine learning capabilities" also, he said, noting the company has "thousands of engines…that are committed to machine learning and deep learning, and it's really a deep part of our heritage." A wide range of Amazon customers and partners are now using ML on the AWS platform, he noted.