Triggering marketing impact through Artificial Intelligence

Artificial Intelligence has the capacity to significantly enhance the power of marketing and marketers across the world are opening up to the possibilities AI presents to them in engaging better with consumers, while also improving customer experience. Sarin Menoky, Lead - Thought Leadership Marketing, Infosys BPM writes about the opportunities that AI presents for marketers and what the future looks like. Marketing is a sector that has among the most to gain from artificial intelligence (AI). At its core, the purpose of marketing is to understand customer requirements, map them to relevant products and services, and persuade people to buy. AI has the capacity to significantly enhance the power of marketing.