As more companies adopt AI, the risks posed by AI are becoming clearer to business leaders. That is driving many companies to hire AI ethicists to help guide them through an ethical minefield. But just as data scientists proved to be as elusive as unicorns, qualified AI ethics are also in very short supply, says Beena Ammanath, executive director of Deloitte's AI Institute. "We've seen different models evolving. It's still very nascent," Ammanath tells Datanami.