Machine Learning Applications: Machine Learning in the Enterprise

The good news for enterprises is that all the data they have been saving for years can now be turned into a competitive advantage and lead to the accomplishment of strategic goals. Revenue and senior management teams are concentrating on how they can capitalize on machine learnings' core strengths to transform the strategic vision of their businesses into a reality. These teams are focusing on business outcomes first and are looking for machine learning to accelerate and simplify, determining which factors most influence buying behavior and lead to goals being accomplished. My colleague, Elliot Yama, recently wrote about why it is necessary to leverage machine learning to drive business outcomes. Predicting propensity to buy across channels, making personalized recommendations to customers, forecasting long-term customer loyalty, and anticipating potential revenue and credit risks of buyers are some specific applications of machine learning right now.