a-guide-to-sentiment-analysis-part-2

If the question'What is sentiment analysis?' popped up in your mind as you clicked on this blog, I think you will find my first blog in this series interesting. Essentially, sentiment analysis is a natural language processing technique used to determine the emotional tone of textual data. It is primarily used to understand customer satisfaction, and gauge brand reputation, call center interactions as well as customer feedback and messages. There are various types of sentiment analysis that are common in the real world. In this part of my blog series, let me walk you through the implementation of sentiment analysis.