The role of artificial intelligence in the future of content

Initially, content management sought to separate technical tasks -- like website launches -- from editorial tasks, like information updates. Web administrators and IT support staff also needed easy ways to hand off routine chores, like webpage maintenance, to nontechnical users, which content management made easier. Over the years, aspects of content management have evolved, including types of content and required skills, relevant tools and storage. Content management continues to support two audiences: technical professionals and line-of-business users. Yet, content has evolved from information on static webpages into dynamic experiences across multiple devices, business channels and customer touchpoints.