Strum these: A $500K diamond-studded Fender Strat and an axe filled with water

Current chart sensations Lizzo and Billie Ellish don't stand on stage with guitars around their neck like Eric Clapton, Slash from Guns N' Roses or Bruce Springsteen did (and still do.) So what are guitar makers to do to keep their factories humming? Turn to streaming, classic rock and YouTube to reach tomorrow's guitar player. The NAMM show, a collection of music store operators, music professionals and tens of thousands of fans is concluding this weekend here, where guitars of every color and imaginable shape were on display. The goal for many guitar makers: to either get older folks to spring out more money to add even more guitars to the collection, or better yet, get tomorrow's generation excited to start playing with new shapes.