Council Post: Is Decision Intelligence The New AI?

Pascal Bornet is an expert in AI and Automation, best-selling author, keynote speaker, and CDO at Aera Technology. Decision intelligence is a new field that helps support, augment and automate business decisions by linking data with decisions and outcomes. It uses a combination of methods (e.g., decision mapping and decision theories) and technologies (e.g., machine learning and automation) to improve the way decisions are made in companies. Decision intelligence includes continually evaluating decision outcomes and optimizing them through a feedback system. The term "decision intelligence" was popularized in Lorien Pratt's 2019 book, Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World, after Google launched its decision intelligence department in 2018.