The wrong way to do AI: A big rollout

IBM Watson's 2011 debut stunned the world by defeating some of Jeopardy's finest champions. Seven years later, Watson's greatest achievement is, err, still that Jeopardy win oh so many years ago. The Watson launch was a mass market striptease that had the world in awe of the potential of AI. It inspired a generation of technologists to set their sites on AI. But while it helped to end the so-called "AI-winters," it has yet to produce an enterprise-viable technology.