How AI can be used to streamline DAM workflows

It wasn't too long ago that artificial intelligence (AI) technology was merely a concept from science fiction movies. But today, AI is changing the status quo of entire industries, including marketing technology (martech). In the marketing sphere, we are increasingly seeing AI capabilities leveraged in martech tools: the use of automation capabilities used to support chatbots, personalize content, and even manage social media platforms. As consumer expectations shift, and agile, disruptive retail players enter the ecosystem, marketers need to ensure that they are still able to compete for consumers' attention across an increasing number of channels. For these marketing teams, this means ensuring any visual assets used are both accurate and compelling enough in a competitive landscape to convert consumers into paying customers.