Microsoft wants its Copilot AI to be your personal shopper

During its largely AI-focused annual Surface event on Thursday, Microsoft announced that its generative AI assistant, Copliot, will also be available to help with shopping on Bing and Edge. Broadly speaking, the company plans to make Copilot a part of all its flagship products, including Windows, Edge and more. When it comes to shopping specifically, Copilot can help you decide on a style, locate a specific item and, of course, eventually buy it. But the new launch may be more about playing catch-up with its competitors than actually innovating. Google Lens, for example, lets you find products to buy by just snapping a picture of them.