Is artificial intelligence the future of customer experience?

Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate. Consumers today have more choice than ever before. They're more empowered, and they have much higher expectations of the organisations that they do business with. Welcome to the experience economy where the biggest differentiator for success is no longer about having the best product or the lowest price – it's all about the customer experience.