Machine learning comes to call analytics

The term "AI" is everywhere these days. And it's often difficult to separate the marcomm from the actual martech. Invoca CEO Gregg Johnson assures me that the company's new Invoca Signal AI is the latter. He says that the company is bringing machine learning to call analysis for deeper customer insights. In contrast to many marketers' perceptions, there are more, not fewer calls being generated today via mobile devices.