How AI and image recognition are transforming social media marketing

If a picture is worth a thousand words, social media users are speaking volumes. People now share more than 3.25 billion photos a day on the world's biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was less than 500 million. Data also shows that social media users gravitate toward visual content: Facebook users are 2.3 times more likely to engage with posts that have images than with those that don't, and tweets with images receive 150 percent more retweets than those that are pure text. It's safe to say that social media is now primarily a visual medium, and marketers can't afford to look the other way.