Companies have started Listening To Text Analytics For Business Insights - Which-50

Organisations are beginning to'listen' to unstructured data found in texts which was previously deemed boring or irrelevant to provide insights, says Evan Harridge, founder of Immersive. Immersive uses text analytics via machine learning to uncover new insights from unstructured data and has developed a'sentiment index' which allows companies to discern how happy or unhappy customers are based on the content of their emails. "In a lot of cases we are looking at opportunities that don't exist, because we can now store and analyse all of this information which was just seen as useless or not valuable," Harridge told Which-50 during The Hadoop Summit in Melbourne last week. "Customers are starting to realise all the conversations and all the email communications we have potentially generate value. Rather than just the summarised information or the headings or the information inside the cost table, we take everything and use it as context."