First Look: This Virginia Startup Turns Millennial Data into Marketing Gold

Meet YoloData, one of the latest DMV-area data analytics startups promising to make sense of millennials for businesses. The Ashburn, Va.-based startup provides data scientists and business developers with an aggregated data platform focused on how millennials might respond to a business. Co-founder and CEO Bryan Short said the platform collects financial and health data, mostly, from public government sources and a few private partnerships, but it also lets customers import their own private data for individual analysis. In January, the nine-month-old company will close its first round of $500,000 backed mostly by local angel investors who have previously invested in Short's previous ventures, including a few mobile apps. This raise will be used to prep YoloData's technology for beta testing in the spring.