Why Marketers Should Keep An Eye On AI -- The Best Is Yet To Come

Artificial intelligence has been around for a while and it is definitely here to stay. Everyday experiences with Siri, Google Assistant and Amazon Alexa are all powered by AI. In 2016, Deloitte Global estimated that 2.5 trillion pictures would be shared or stored online. If you want to search for a certain picture you took one night while eating pizza, AI or Google can help show a filtered result of all photos of you having pizza. In short, we have to accept the fact that AI is here to aid human intelligence and make our lives better. Now let's focus on marketing: AI influences analytics, social media communications, outbound marketing and even content marketing.