Samsung unveils Bixby, its Siri competitor

"Instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us," Samsung senior vice president InJong Rhee wrote in a blog post. "The interface must be natural and intuitive enough to flatten the learning curve regardless of the number of functions being added. With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs." Yes, that all reads a bit like a buzzword salad, but there's definitely a need for a different sort of virtual assistant. Siri has mostly been a disappointment, and Google Assistant is still getting off the ground. The big problem for Samsung is that, historically, it hasn't been known for innovating with software as much as it has with hardware.