What impact will AI have on video game development?

However, nowadays the crunch is less likely to be glamorized than to be seen as a form of exploitation that risks causing mental illness and burnout. Part of the issue is that crunch time used to be just before a game launched, but now whole game development periods are "crunchy." With games getting more expensive, companies are incentivized to make even more short-term profits by squeezing developers. But what if AI could help to alleviate game-development hell? It may already be happening.