Water, water everywhere, nor any drop to drink

Comparing data to oil, has become almost a cliché, and although this image correctly translates the potential value of data it doesn't translate the challenges when it comes to enable that value. Comparing data to water may be a more accurate way to describe the challenges most organizations face when trying to get actionable insights from their data - Despite being in a sea of data, they can't benefit from it. Just like potable water, actionable data is also a scarce resource. We've witnessed, in these last few years, to organizations investing heavily on new IT infrastructure, on new digital channels, leading to volumes of data flowing into their systems increasing exponentially. And now business leaders want to see value being drawn from all this data – and started investing breaking down the data silos or creating data lakes – to enable them to retrieve those insights and generate business value from their data.