Incorporating Artificial Intelligence in CX

The way to do this is through data collection and analysis, both of which are growing at an exponential rate; by 2025, the global datasphere is predicted to grow to 163 zettabytes – ten times the 16.1 ZB of data generated in 2016. This ever-growing quantity of data will unlock new business opportunities, and customer experiences, by enabling organisations to understand more about customer behaviour and identify potential pain-points and areas of improvement.