Considering an AI-powered marketing tool? Here are 5 myths to overcome first - TechRepublic

AI and machine learning are taking the world by storm, and that includes the world of marketing. AI-powered software platforms for marketers are also growing in popularity, but a report by Forrester (article is behind a paywall) suggests looking--and learning--before you leap. Everyone has a notion of what artificial intelligence is. We use Alexa, Siri, and Google Assistant every day, read about self-driving cars, and hear about how automation is replacing everyone with thinking robots and we can't help but form a concept about what AI is--and it's one that is often incorrect. Knowing what AI is, Forrester's report says, is a key part of making the right decision to truly make it work for your business.