Bing Artificial Intelligence Advancements

On December 13, 2017, Harry Shum, executive vice president of AI and Research at Microsoft announced new Intelligent search features in Bing with artificial intelligence (AI) and machine learning. It is slated to deliver more comprehensive and complete information, give people answers quicker, and enable people to interact more conversationally with Bing search. AI has been a part of search technology since the beginning, using machine-reading comprehension to examine billions of documents to understand the web and help people more quickly and confidently get the answers they are searching for. Microsoft's commitment to infusing AI into its products is pushing Bing's machine learning capabilities to push the industry in delivering more Intelligent search. Harnessing this data while using machine learning techniques allows Bing to deliver more personalized consumer experiences and advertisers to make deeper consumer connections.