Samsung promises its Galaxy S8 Bixby assistant will be 'fundamentally different'

The Galaxy S8 with Bixby will be the successor to last year's the S7 handsets. NEW YORK--Ahead of the March 29 launch of its next flagship smartphone, Samsung has confirmed that the Galaxy S8 will have a new voice-driven digital assistant named Bixby, molded by artificial intelligence. S8 owners will be able to summon Bixby on the phone at the press of a button. Samsung revealed some general details on Bixby in a blog posted Monday by InJong Rhee, the company's executive vice president and head of R&D, for software and services. Rhee did not mention in his post whether Samsung will leverage the conversational-based voice technology developed by Viv Labs, a startup Samsung bought in October.