Study: Buying An Echo Increases Amazon Purchases 29%, Especially CPG

A new 40,000-person study of smart speakers and their connection to retail purchases shows that Amazon Echo buyers increase their spending at Amazon significantly after purchasing a smart speaker. "We surveyed over 40,000 Amazon customers," says Adam Marchick, CEO of Alpine.AI, which help companies build integrations with Amazon Echo and Google Home. "For people who have Echos, in the past 12 months they've significantly increased spending on pet food and treats, baking and cooking, grooming, and health and beauty products." Not only have people increased spending at Amazon, Marchick says, they've actually decreased spending elsewhere. "[Echo] is causing people to get more reliant on Amazon," he told me last week.