How Machine Learning can Keep Real Estate Out of the Data Abyss Propmodo

For at least a decade, big data has gone from buzz word to everyday vernacular. But in most corners of the commercial real estate industry, claims of big data usage have been little more than a marketing gimmick. This isn't because of the lack of data to work with. The sheer quantity of data commercial property owners and operators have at their fingertips is growing daily. The problem is that only a small subset of this data is utilized.