5 massive SEO and content shifts you need to master right now

Google has thrown a lot at marketers in just the last five years. All of these big changes -- from rolling out major algorithm updates to shifting to mobile-first -- have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content at the right time on the right device as quickly as possible. Some marketers have struggled to keep up with and adapt to these huge changes. Meanwhile, other brands are thriving.