Four Things You Need to Know About Connected Toys

The power of a connected toy is how it can complement a child's natural play behaviour. It's not about breaking the mould of how children play, it's about the potential of their creativity combined with technology. Toys should be a tool that enable cognitive development through imaginative play. A well designed toy is adaptable, allowing a child's play to branch out from its primary narrative or original purpose. This amplifies learning and growth, and more interest in the toy, meaning fewer one-day wonders discarded at the bottom of the toy chest. This year Tech Crunch reported an increase in investment and Google searches for connected toys.