Adobe CEO: Microsoft partnership will automate sales, marketing with AI

For example, Adobe's Experience Cloud, which helps brands manage customer interactions and advertising, processes 100 trillion transactions every year. Narayen said the data gathered from those transactions will in turn feed into Adobe Sensei, which will do things like transform paper documents into editable digital files, create predictive models, and change expressions in photographs with a few clicks. "It's a way to really bring creativity to the masses. And it's a way to enable everybody to be a creator," Narayen said. "We partner with great companies like Nvidia who are able to process this in real time, but it's all the magic that's created by our product folks."