IBM North American CMO Explains Cognitive Marketing And Why It's The Future

Chatterjee First let's talk about Cognitive Systems. These are systems that use data and analytics to understand, learn and make informed choices or recommendations. It combines computing technology, data and decision science to optimize choices in an automated and iterative way. To simplify, we refer to Cognitive Systems as URL: Understand, Reason, Learn. Cognitive Marketing systems can continually build knowledge about customers and communicate to marketers--through natural language--to seamlessly fit into the structures people traditionally use to analyze and report outcomes, find insights and draw conclusions.