Council Post: AI Content Generation Won't Replace Humans; It Will Make Them More Powerful

We all want to get more done, and many businesses are automating parts of their processes to achieve maximum efficiency. From ordering your guilty pleasure at McDonald's to using the self-checkout at the grocery store, automation is everywhere. But does it belong in the world of content creation, too? According to a 2022 study by Capterra, 33% of surveyed marketers who use artificial intelligence and machine learning software are leveraging it to generate content. Creating content with AI content generators is faster and cheaper than hiring a writer to do the same job, but are the world's best copywriters, writers and content creators about to end up on the unemployment line?