Role of Digital Marketers in 2023

Artificial intelligence (AI) and machine learning (ML) are two technologies that are revolutionizing the way businesses operate and interact with their customers. AI and ML are closely related and are often used interchangeably, but they are not the same thing. ML, on the other hand, is a type of AI that involves using algorithms to analyze data and improve the machine's performance over time. In the world of digital marketing, AI and ML are being used to analyze and understand consumer behavior, optimize ad targeting, and automate marketing tasks. For example, an AI system might be able to analyze a customer's browsing and purchase history and make recommendations for other products they might be interested in.