Media in 2020 and Beyond: A Look at the Next Decade

With the new year approaching and a new decade on the horizon (yes, technically it starts in 2021), we wanted to look at transformations in media that are likely to define the 2020s. Especially in the media and computing fields, the decade proves to be a useful marker. Consider that at the end of 2009, Digital Cinema and 3D film was just being introduced with the release of Avatar, GPU rendering was in its infancy, YouTube was less than 1/20th the size it is today, and Netflix video streaming had yet to be launched internationally. Meanwhile, cloud computing had just started its adoption curve, the first augmented reality print campaign was launched, and blockchain mining was in its first year. It's fair to expect that when we look back a decade later, the end of 2019 will similarly look distant - if not more remote with the accelerating rate of change in media and technology.