Amazon's department store plans reportedly include high-tech dressing rooms

If Amazon opens mini department stores as rumored, they could include high-tech dressing rooms and the retailer's own private-label clothing brands, according to a Wall Street Journal report. The aim is apparently to address some of the normal irritants of clothes shopping, increase its own brand recognition and make the stores as efficient as possible. One idea is that customers would use a smartphone app to scan QR codes of items they want to try on. Associates would then gather the items and place them in fitting rooms, and the process could eventually become more automated with the use of robots. Once inside, you'd be able to ask for more clothes using a touchscreen, which could also recommend items you might like based on what you've chosen so far.