What Predictive Analytics, Big Data And The Rise Of Artificial Intelligence Mean For Real Estate

Real estate is quickly becoming a numbers game. Of course, at its core, our business is about helping clients buy and sell houses -- and it always will be -- but the method we use to find those clients and how we go about pricing their homes or the homes they want to buy involves a whole lot of analytics. Even running a modern real estate brokerage is heavily steeped in numbers. If we take a holistic approach and look at the entire evolution of analytics in business, we see that we've come quite a long way -- but there's still more work to be done. Think back to the early 1990s when basic back-office reporting reigned.