Virtual Outdoor Retailer winter snow show to be 'powered by artificial intelligence'


January's annual Outdoor Retailer Outdoor Snow Show will be hosted virtually Jan. 27-29. Rather than take place at the Colorado Convention Center in Denver, the annual event will be a fully online experience dubbed "Outdoor Retailer Winter Online." In an email, Outdoor Retailer Senior Vice President and Show Director Marisa Nicholson said "developments have made it impossible to bring the event's community together safely and successfully in Denver" due to the ongoing impact of the COVID-19 pandemic. She said these included government restrictions and limitations on large gatherings. Outdoor Retailer hosted its first digital show this summer.