AI machine learning to generate 42bn by 2021

Machine learning has arrived at a point where it is both accessible as well as affordable, says a Juniper study. This is according to a recent Juniper report tiled AI & Machine Learning: Media Dynamics, Disruption & Future Opportunities 2016-2021, which reveals machine learning; a subset of AI; has arrived at a point where it is both accessible as well as affordable to a wide range of stakeholders. Juniper anticipates the technology will eventually permeate into nearly all industries in the next five years. In the case of the media industry, machine learning is being used to develop so-called'bots' and digital assistants, as well as maximise returns on digital advertising, says Juniper. Companies such as Facebook and Google are leading the drive, with the likes of Rocket Fuel and Datacratic developing innovative solutions for digital assistant cases.