Salesforce unveils machine learning platform myEinstein allowing customers to build custom AI apps V3

San Francisco: Salesforce has announced myEinstein at its annual Dramforce conference, a machine learning platform that enables its admins and developers of all skill levels to build custom artificial intelligence (AI) apps "with clicks, without being a data scientist". The myEinstein platform is touted as a tool that allows Salesforce customers to build smarter and more personalised experiences via two new services, the first of which is Einstein Prediction Builder, a tool that enables automatic creation of custom AI models that can predict outcomes for any field or object in Salesforce. The second service is something called Einstein Bots, which can be trained to augment customer service workflows by automating tasks such as answering questions and retrieving information. "We are further democratising AI by empowering admins and developers to transform every process and customer interaction to be more intelligent with myEinstein," said Salesforce's GM and SVP of Einstein John Ball. "No other company is arming customers with both pre-built AI apps for CRM and the ability to build and customise their own with just clicks."