Marketing efficiencies top of mind for CXOs in 2019

Adults in the U.S. now spend more than six hours per day listening to, watching, reading or interacting with digital media which has huge implications for how brands market to their customers. Made in China or the USA? It won't matter: These jobs are going to robots In the near future, where goods are made will have no real bearing on where the jobs are. Jersey City, NJ-based Forbes Insights has teamed up with Ventura, CA-based real-time ad bidding platform The Trade Desk to ask 226 global CMOs in organizations across sectors with annual revenues of over $500 million about the issues and challenges they are facing. The findings released in its'The Modern CMO white paper' reveal that the biggest challenge that is keeping CMO's up at night is how to keep up with the changing consumption habits of today's digital consumer.