'Chipotle IQ' test offers prizes for first 250,000 winners, finds them by lunchtime

Despite only announcing the promotion on Wednesday morning, Chipotle Mexican Grill has already awarded all of the allotted prizes to the first 250,000 winning participants of an online "Chipotle IQ" quiz. THIS IS EACH STATE'S FAVORITE FAST-FOOD FRENCH FRY, STUDY CLAIMS The quiz, which promised digital buy-one-get-one coupons for winners, tasked participants with successfully answering 10 trivia questions about the chain's "sourcing, ingredients, recipes, and sustainability efforts." Some of the questions, such as, "What percentage of Chipotle bowls are made of compostable fiber?", seem quite obviously designed to tout the brand's sustainability measures (spoiler alert: it's 100%), while others, like "When is Chipotle's birthday," are a little more obscure. "There were 250K Chipotle brainiacs who came before you, so unfortunately we're fresh out of BOGO prizes," reads a message greeting visitors to the Chipotle IQ test. "Chipotle IQ allows our customers to discover Chipotle in a whole new way and rewards our most devoted brand experts," said Chris Brandt, Chipotle's chief marketing officer, in a press release. "We're introducing a test our fans will actually be excited to take."