Pininfarina Looks To The 5G And AI Future With Pioneering UX Design

Modern car design is a complex field. No longer is it a question of sculpting advanced surfaces and forming beautiful shapes. The focus now is increasingly on the customer journey - directly our every move even before we pick up the car keys. So it comes with little surprise that creative thinkers are playing a bigger role in user experience - or UX - design and helping to shape its future direction. Designed by Pininfarina, it demonstrates the skills of the famed Italian design consultancy, who is responsible for some of design history's most exotic motor cars, in providing a unique, personalized, intuitive and immersive in-car consumer experience in the new age of the automobile.