SAS a 'Strong Performer' for Digital Intelligence Platforms

Marketers today are practically fanatical about one critical mission: delivering a consistent, quality customer experience. A new ranking speaks to the core of that mission, as SAS Customer Intelligence has been cited as a "Strong Performer" in The Forrester Wave: Digital Intelligence Platforms, Q2 2017. Customers today expect exceptional treatment across all channels. To deliver, marketers need their data and analytics all in one marketing technology platform, to make quick decisions. "CI pros increasingly trust the platform providers to act as strategic partners, bringing together digital data, analytics and customer engagement optimization technologies," the report notes.