How Companies Like Amazon and Google Turn Data into a Competitive Advantage - and How You Can Too

Everyone knows the answer: Data. All of these companies have managed to leverage the vast amounts of information they get from their multitude of users - whether it be their search habits, the posts they share, the products they buy, or the music they listen to - into major revenue streams. It's not just the fact that these companies have been able to gather data on millions (or billions, in the case of some of these companies); it's that those companies have managed to effectively utilize that data to better understand and market to their users. All of these companies are using artificial intelligence (or, more accurately, deep learning) to do this. Of course, it's important to note that you don't have to be a dominating enterprise like Amazon or Google to turn data into a competitive advantage.