How This Supercomputer Will Be Your Startup's Secret Weapon

When IBM rolled out its artificial intelligence system, Watson, it also welcomed entrepreneurs to help it monetize the revolutionary technology. A key com ponent to Watson is its cognitive capability--to learn as it goes along. Able to grind through millions of websites, documents, articles, and images in seconds, Watson can remember the research it gathers, as well as your response to it. So Watson becomes progressively more accurate--intelligent, if you will--as people use it. It can be everything from an über-helpful call-center rep to an oncology adviser, recommending cancer treatments on the basis of a patient's genetic profile and thousands of clinical trials and medical journal articles it has analyzed.