Modernizing the automotive industry: Creating a seamless customer experience

As digital technologies like AI become ubiquitous, the automotive industry has an opportunity to respond to customer needs as they arise based on real-time collected data and insights. Sayer offers an example of the dreaded service indicator light coming on. Typically, a customer would see the dashboard light and follow up with a mechanic to get a diagnostic code to classify the issue. But Sayer paints a picture of a connected vehicle that draws on data from a wide internet-connected ecosystem that provides a customer with a diagnosis of the issue via phone notification. Even further, a connected vehicle can reference service history to suggest and schedule a service appointment and find the most viable navigation route, offering customers even more convenience. Connected vehicles provide OEMs insight into how customers are driving in real time and allow them to make faster adjustments to improve experiences and optimize their manufacturing processes.