AWS ramps up in AI with new consultancy services and Rekognition features

Ahead of Amazon's big AWS division Re:invent conference next week, the company has announced two developments in the area of artificial intelligence. AWS is opening a machine learning lab, ML Solutions Lab, to pair Amazon machine learning experts with customers looking to build solutions using the AI tech. And it's releasing new features within Amazon Rekognition, Amazon's deep learning-based image recognition platform: real-time face recognition and the ability to recognize text in images. The new lab and the enhancements to its image recognition platform underscore the push that Amazon and AWS are giving to AI at the company, both internally and as a potential area to grow its B2B business in this area. They come about a month after AWS announced it would be collaborating with Microsoft on Gluon, a deep learning interface designed for developers to build and run machine learning models for their apps and other services.