The Chi-Squared Test Statistic is a Must For Every Data Scientist: A Case Study in Customer Churn

The chi-square statistic is a useful tool for understanding the relationship between two categorical variables. For the sake of example, let's say you work for a tech company that has rolled out a new product and you want to assess the relationship between this product and customer churn. In the age of data, tech or otherwise, many companies undergo to risk of taking evidence that is either anecdotal or perhaps a high level visualization to indicate certainty of a given relationship. The chi-square statistic gives us a way to quantify and assess the strength of a given pair of categorical variables. Let's explore chi-square from this lens of customer churn.