IBMVoice: How Artificial Intelligence Can Help To Jumpstart The Retail Industry's Mobile Strategy

Mobile has become an integral part of the shopping experience. As consumers spend more time with their mobile devices than with desktop and notebook computers combined, they're looking to their smartphones and tablets to complete more complex transactions. Yet, there is still room to grow for the retail industry's mobile experiences. While nearly one-third of retailer web traffic is from mobile devices, only 11 percent of sales come from mobile, according to Forrester's U.S. Mobile Phone and Tablet Commerce Forecast, 2015 - 2020. Mobile gives retailers opportunities to entice new customers, and retain returning customers, by allowing them to shop on their own terms.